Zupančič, Marko (2018) Oglaševanje in evangelizacija [Advertisement and Evangelization]. Masters thesis, Univerza v Ljubljani, Teološka fakulteta.
Full text not available from this repository.Abstract
Advertising is a process that aims to inform people about specific products or services and finally convince them into purchase of these products or services. The purpose of evangelization is on the other hand to bring people closer to Christ so that they may live according to his doctrine and be saved. Both processes therefore have a similar objective: to attract people into something. Despite the many differences between advertising and evangelization, these processes have a common foundation that allows them to learn from each other. In the evangelization, the Church can use many elements of modern advertising in order to increase the effectiveness of its operation. At the same time, it must be careful not to reduce her faith to the level of the product and not to act as a service agency on the religious market.
| Item Type: | Thesis (Masters) |
|---|---|
| Uncontrolled Keywords: | Advertising, Ethics, Religious Market, Evangelization |
| Subjects: | B Mission theology/theory B Mission theology/theory > Evangelism/Proclamation of Gospel C Types of Christian Ministry > Media ministry D World Christianity and Central Eastern Europe > Europe G Christian traditions/Denominations > Roman Catholic |
| Divisions: | Balkan countries Balkan countries > Slovenia |
| Depositing User: | Speranca Tomin |
| Date Deposited: | 10 Nov 2021 11:23 |
| Last Modified: | 13 Jun 2022 15:05 |
| URI: | https://ceeamsprints.osims.org/id/eprint/2301 |
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