Dukić, Branimir (2016) Marketing in Religious Organizations in the Digital Age. In: Mission in Central and Eastern Europe: Realities, Perspectives, Trends. Regnum Edinburgh Centenary Series (34). Regnum Books International, Oxford, UK, pp. 619-643. ISBN 9781911372172
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Official URL: Http://www.ocms.ac.uk/regnum
Abstract
...The digital age is primarily characterized by the globalization, individualizations and virtualization of human society. consequently, marketing orientation and informational superiority has become fundamental for the survival of business organizations. It includes recommendations for the implementation of marketing in religious organizations in the digital age in CEE
| Item Type: | Book Section |
|---|---|
| Subjects: | C Types of Christian Ministry > Media ministry |
| Depositing User: | Terry Vanderslice |
| Date Deposited: | 25 Jul 2019 10:54 |
| Last Modified: | 09 Jun 2022 16:00 |
| URI: | https://ceeamsprints.osims.org/id/eprint/1661 |
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