Novi mediji u službi evangelizacije i u životu župne zajednice - primjena u župama Zagrebačke nadbiskupije [New Media and Its Role in Evangelization and in the Life of Parish Communities - Application in Parishes of the Archdiocese of Zagreb]

Skoko, Božo and Gusić, Valentina (2013) Novi mediji u službi evangelizacije i u životu župne zajednice - primjena u župama Zagrebačke nadbiskupije [New Media and Its Role in Evangelization and in the Life of Parish Communities - Application in Parishes of the Archdiocese of Zagreb]. Nova Prisutnost, 11 (2). pp. 192-213. ISSN 1848-8676

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Abstract

This article is analyzing the role and importance of new media in the life of the Church focusing on the possibilities that new media offer to evangelization. The Holy See encourages the use of new media as evangelization tool for years. In this context, this article analyses qualitative and quantitative level of usage of new media in the parishes of the Archdiocese of Zagreb. Applying the scientific method of content analysis, the authors reveal that 40% of parishes in the Archdiocese of Zagreb have their own website. However, majority of websites are not being updated regularly, and 26% of websites don’t include any type of news – neither parish news, nor archdiocesan news. The possibility of interaction with the community, as one of the greatest advantages of digital communication, is not recognized – 65% of websites do not offer any kind of interaction tool, and almost 80% of all parishes in the Archdiocese of Zagreb don’t have an account on the most popular social network site – Facebook. While majority of websites offer basic parish information, the presence of evangelization and formation content is minimum. The authors conclude that the usage of the immense possibilities that new media offer to evangelization is insufficient and encourage intensifying proactivity in the digital world so Church could follow modern communication trends and social habits.

Item Type:	Article
Uncontrolled Keywords:	New Media, Social Media, Public Relations
Subjects:	B Mission theology/theory > Evangelism/Proclamation of Gospel C Types of Christian Ministry > Media ministry D World Christianity and Central Eastern Europe > Europe G Christian traditions/Denominations > Roman Catholic
Divisions:	Balkan countries Balkan countries > Croatia‎
Depositing User:	Speranca Tomin
Date Deposited:	03 Oct 2021 06:57
Last Modified:	03 Oct 2021 06:57
URI:	https://ceeamsprints.osims.org/id/eprint/2112

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